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It holistically considers the whole process from selecting roles, applications, CV development, interviews, assessment centres. Students are equipped with all the core skills for them to apply and enter the professional career within a marketing related function. The second year sees students develop their professional skills, behaviours and attitudes, whilst furthering their knowledge of customer behaviour. Core units will provide insight into product innovations, examining what is needed to develop a new product and bring it to market, and also digital marketing, particularly in relation to analytics, customer behaviour and market segmentation. Engineering This units looks at the history of the digital landscape in relation to the data analytics, market segmentation, customer behaviour, campaigns, media influences, and ethics of digital media. Students can study the BSc Fashion Marketing course on a 3 years full-time basis or with an optional placement year between the second a